1.Who Are Your Target Customers?
The first step is to define your store’s target customers. With existing business district survey data, identify your primary and secondary customer groups. With teamwork, we build a detailed and vivid customer profile.

2.What Are Customers’ Shopping Habits?
We understand customers’ shopping characteristics and demands from two aspects. First, frontline staff. As a saying goes, The scene holds the key, and answers can be found on site. Employees serving customers directly can best capture real customer insights. Second, we analyze and summarize historical data to further explore customer shopping habits.





3.Evaluate Competitors’ Strengths
To understand your competitors, we conduct research across multiple dimensions: store environment, pricing, merchandise, display, operation and service attitude. We assess the overall strength of competing stores, compare them with your business, stay objective and achieve a clear understanding of both sides.

4.Assess Your Own Store Strengths
Avoid subjective judgment. Through cross-department communication and internal performance review, we objectively analyze your store’s strengths and weaknesses. We benchmark against competitors and industry leaders to identify gaps, laying a solid foundation for future optimization and goal setting.





5.Extensive Local Market Research
This refers to in-depth research within your local business area. We investigate peer stores in the same industry, grasp market trends, and identify benchmarking models for reference.

6.Define Store Opening Objectives
Based on the above five steps — customer profiling, target demand analysis, competitor strength evaluation and industry trend research — we set clear and practical store opening goals.





7.Evaluation Criteria for Successful Store Design
A successful store design is measured by four standards: customer satisfaction, staff recognition, higher sales volume and improved profit margin.

8.Fully Implement Confirmed Plans
Once goals are confirmed, we fully implement and execute the plan steadily. Meanwhile, goals can be adjusted timely if the business district environment changes. Many merchants complete store design successfully, yet fail due to insufficient execution — such cases are very common in the industry.