1.Youth-oriented
Stores need to continuously attract younger customer groups, which is the foundation of long-term store development. Meanwhile, we adopt a strategy of cultivating younger management teams and service staff.

2.Fresh Food-oriented
Store merchandise moving toward fresh food offerings, fresh food further processed, and processed items developed into casual dining and snacks represent progressive levels of fresh food upgrading. Standardized fresh food categories and deep processing of fresh ingredients have become new industry trends.





3.Specialization
Future store merchandise will move toward professional upgrading: food categories with high refinement, basic fresh food with standardized specifications, and processed fresh food with professional positioning. This restructures the overall merchandise portfolio and transforms stores into professional fresh lifestyle outlets.

4.Miniaturization
Store miniaturization is a mainstream industry trend. Based on local business district conditions and competitor positioning, we define a reasonable store size and adhere to the principle of appropriate scale for store opening.





5.Refinement
Refinement means creating an elegant and high-quality store environment, introducing high-value premium products, upgrading hospitality service standards, and emphasizing artistic merchandise display and immersive sales atmosphere.

6.Discount-oriented Operation Discount positioning is a core business strategy. By optimizing the supply chain system, we build price competitiveness while maintaining consistent quality. Adhering to the philosophy of premium quality at fair prices, we achieve optimal overall cost performance.





7.Experience & Entertainment-oriented
This transforms the store from a simple shopping venue into an immersive experiential destination. Through themed and interactive spatial design, supporting services are enriched and store grade elevated, attracting and retaining customers with shopping enjoyment and unique on-site experiences.

8.Efficiency-oriented
Improving overall operational efficiency is the core goal of modern store design. By scientifically planning the three major circulation routes — customer flow, logistics flow, and staff flow — we achieve highly efficient store operation.





9.Diversification
Diversification covers diversified marketing scenarios and diversified sales scenarios. Diversified Marketing: Attract in-store traffic through membership operation, WeChat private domain marketing, short video platforms and other multi-channel approaches. Diversified Sales: Offline in-store shopping remains the core channel, while expanding home delivery services to realize online–offline business integration. Many new stores currently rely on low-price promotions to attract customers. However, as market competition intensifies and consumers pursue higher quality and better experience, store operation must shift gradually from low-price marketing to value-based marketing. Low pricing can boost traffic and sales in the short run, but in the long term it squeezes profit margins, damages brand image, reduces customer loyalty, and easily triggers vicious price wars.The core of business operation is to deliver real value to customers, rather than merely catering to low-price demands. We respect product value, deeply understand customer needs, build long-term trust, and continuously provide professional service and product value to achieve sustainable and stable store development.

10.Digitalization
With advanced technologies and digital tools, we implement digital upgrading across five major modules: store operation, merchandise management, supply chain system, consumer profiling and internal management. This effectively reduces operating costs and comprehensively improves operational efficiency.